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Ella, The Robot Barista
Social Media | Marketing | Motion Graphics
Offline Marketing
From traditional ads like physical banner to branded merchandise featuring Ella's brand identity,
each strategy complements the others which creates a cohesive and impactful marketing campaign.
Ella is Singapore’s first robotic barista that operates fully automated which provides a whole new different experience of serving gourmet coffee through innovation, creativity and technology.
Kiosk Wrapping Design
Taking inspiration from the very essence it serves – coffee.
A coffee cup with the lid placed atop the kiosk to instantly imprint our brand in people's minds with Ella's distinctive pink cup.
Online Marketing
Electronic Direct Mail (EDM)
1/5
Instagram Stories & Reels
Ella app (Christmas Edition)
Christmas Greetings on TOLED screen
Christmas Greetings for Ella at Changi Airport
Christmas Greetings for Ella at hospitals
Ella Angbao
Chinese New Year Greetings on TOLED screen
Chinese New Year Greetings on socials
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